EARN IT 100 Challenge

HEY RECRUIT! The EARN IT 100 Challenge is your 100-day operation to achieve infinite greatness in the three critical areas of high performance: Physical, Professional, and Personal. For the next 100 days, you’ll execute battle-tested workouts, complete daily business-building missions, master tactical growth strategies, form powerful habits, and deploy transformative actions. This operation is built on the core fundamentals of FOCUS, DISCIPLINE, CONSISTENCY, and GRIT—the primary objectives that will drive your success and transform your life.
THE OPERATION BEGINS MARCH 1ST

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.
CONQUER THE NEXT 100 DAYS
DOMINATE THE REST OF YOUR LIFE
Throughout the EARN IT 100 Challenge, you’ll commit to mastering the three critical domains of high performance: Physical, Professional, and Personal growth. Each day is designed to challenge and transform you, forging the Focus, Discipline, Consistency, and Grit required to achieve greatness at the highest level.

FITNESS BATTLES

Recruits will push their physical limits with daily Fitness Battles focused on strength training, muscle building, fat loss, and endurance. This is where you’ll forge a body that’s not just fit—but resilient, strong, and ready to dominate any challenge that comes your way.

BUSINESS MISSIONS

Recruits will sharpen their professional edge with daily Business Missions and brand strategy workshops. Each mission is designed to drive business growth and leadership development—equipping you with tactical strategies to elevate your career, build your business, and leave a lasting impact in your industry.

MINDSET DRILLS

Recruits will strengthen their mindset and personal growth with daily Mindset Drills. By fostering emotional resilience, building deeper connections, and cultivating personal growth habits, you’ll establish a rock-solid foundation for balance and peak performance across all areas of your life.
Every Fitness BATTLE, every Business MISSION, and every Mindset DRILL brings you 1% closer to infinite greatness. By the end of 100 days, you’ll have earned your place among the Elite 1%. Stop making excuses and settling for an average life. ACCEPT THE CHALLENGE!
THE OPERATION BEGINS MARCH 1ST

THE BATTLEGROUND

PHYSICAL FITNESS AND HEALTH
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and improving endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.

THE BOARDROOM

PROFESSIONAL CAREER AND BUSINESS
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.

THE BASE

PERSONAL DEVELOPMENT AND RELATIONSHIPS
This is where we establish the foundation for a balanced and fulfilling life. At THE BASE, we focus on personal growth, mindset development, and building strong, meaningful relationships. By enhancing your emotional intelligence and creating deeper connections, you’ll achieve inner stability and balance to maintain high-performance in every other area of your life.
THE OPERATION BEGINS MARCH 1ST

BONUS MUNITIONS

Unleash Your Infinite Greatness with Lifetime Access to THE ARMORY and daily MARCHING ORDERS

Upon completion, as part of the EARN IT 100 Challenge, you’ll receive exclusive lifetime access to two of our most powerful tools: The Armory and Marching Orders. These resources are designed to support your mission and provide everything you need to dominate in the three critical areas of Physical, Professional, and Personal growth.

THE ARMORY

YOUR ULTIMATE ARSENAL FOR ELITE PERFORMANCE
Unlock over 25 years’ worth of proven training programs, fitness guides, business frameworks, and personal development strategies. With access to 300+ workout videos, 200+ business training modules, and 50+ action plans, The Armory equips you to transform your body, elevate your career, grow your business, and build a high-performance elite level life. From The Battleground to The Boardroom, every resource is at your fingertips.

** LIFETIME ACCESS **

MARCHING ORDERS

YOUR DAILY BATTLE PLAN OF ATTACK
Every day, you’ll receive focused, actionable tasks designed to keep you on track and advancing in the three critical areas of growth—Physical, Professional, and Personal. These Marching Orders provide clarity and momentum, ensuring that every action you take brings you closer to achieving your infinite greatness. Commit to these daily directives, and watch as they transform your Focus, Discipline, Consistency, and Grit.

** LIFETIME ACCESS **

NO MORE EXCUSES. IT’S TIME TO EARN IT!
THE OPERATION BEGINS MARCH 1ST

MEET CHRIS MCCARTHY

HIGH PERFORMANCE OPTIMIZER
With over two and a half decades of experience, Chris is a seasoned expert in design, marketing, business development, and brand strategy. His journey has been defined by a relentless commitment to Focus, Discipline, Consistency, and Grit, during which he has had the privilege of working with some of the world’s most recognized and admired brands.

Chris’s impact extends far beyond the boardroom. He has dedicated a significant part of his life to transforming the health and fitness of thousands of men through his online fitness programs, personal training, tailored nutrition plans, and innovative workout methods.

His personal journey uniquely qualifies him to guide and mentor others in leveling up their business and fitness. Chris understands the intricate connection between professional success, physical performance, and personal growth—and is dedicated to helping you achieve greatness in all three.

More About Chris…