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YOUR GUIDE TO GREATNESS BEGINS HERE!

Daily Actions to Optimize Physical, Professional, and Personal High-Performance
WELCOME RECRUIT! The EARN IT platform is the ultimate daily action plan and training ground for those who refuse to settle for anything less than greatness and are willing to put in the hard work required to achieve it. Designed to challenge, empower, motivate, and guide you, this platform provides everything you need to elevate your physical, professional, and personal performance to achieve Infinite Greatness!

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.
HARD WORK ALWAYS WINS!
Greatness is not given, skill and talent alone will only take you so far, and waiting for luck is nothing more than an excuse to be lazy. When you master and maintain the 4 primary objectives of Focus, Discipline, Consistency, and Grit in the three most critical areas of growth—Physical, Professional, and Personal—everything else falls into place, and you become unstoppable.
THE ELITE 1% HAVE MASTERED 3 CRITICAL DOMAINS OF HIGH-PERFORMANCE
Once you build a solid foundation for success in these three critical domains—Physical Fitness and Health, Professional Achievement, and Personal Development—you unlock your full high-performance infinite greatness.

Mastering these areas requires Focus, Discipline, Consistency, and Grit. When you commit to excellence in all three, you’ll create unstoppable momentum and achieve the kind of success that only the Elite 1% ever experience.

THE BATTLEGROUND

PHYSICAL FITNESS AND HEALTH
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and improving endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.

THE BOARDROOM

PROFESSIONAL CAREER AND BUSINESS
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.

THE BASE

PERSONAL DEVELOPMENT AND RELATIONSHIPS
This is where we establish the foundation for a balanced and fulfilling life. At THE BASE, we focus on personal growth, mindset development, and building strong, meaningful relationships. By enhancing your emotional intelligence and creating deeper connections, you’ll achieve inner stability and balance to maintain high-performance in every other area of your life.
EARN IT EVERY DAY WITH FOCUSED DAILY MARCHING ORDERS
Marching Orders are your optimized daily actions designed to keep you moving forward toward infinite greatness. Each day, you’ll receive clear, actionable tasks targeting the three critical areas of high performance: Physical, Professional, and Personal. By committing to these daily directives, you’ll build momentum, unlock transformative benefits, and elevate every aspect of your life and achieve infinite greatness.

PHYSICAL GAINS

  • Build lasting strength, endurance, and physical resilience to tackle any challenge.
  • Enhance daily energy levels to power through every task with confidence.
  • Achieve your ideal physique and maintain lifelong health and vitality.
  • Improve mental clarity and focus with consistent exercise and balanced nutrition.
  • Create a sustainable fitness routine that drives measurable progress over time.
  • Experience newfound confidence and pride from reaching peak physical condition.

PROFESSIONAL TRIUMPHS

  • Gain clarity and laser focus to achieve your career and business aspirations.
  • Develop impactful leadership skills that inspire and drive lasting success.
  • Learn actionable strategies to grow, scale, and sustain your business goals.
  • Increase income and unlock meaningful professional growth opportunities.
  • Build proven systems and frameworks for consistent, measurable success.
  • Stand out as a high-performing, disciplined, and respected leader in your field.

PERSONAL OUTCOMES

  • Strengthen emotional resilience and develop unshakable mental toughness daily.
  • Deepen meaningful connections with family, friends, and trusted colleagues.
  • Create life-changing habits aligned with your long-term personal success plan.
  • Develop a growth mindset to conquer life’s toughest challenges and setbacks.
  • Cultivate lasting confidence and self-discipline to thrive in any situation.
  • Achieve balance and fulfillment while excelling in all areas of your life.
EARN IT IS FOR THOSE WHO DESIRE TO ACHIEVE INFINITE GREATNESS
This is for those who are ready and committed to push beyond their limits, embrace discomfort, and put in the work that others avoid to achieve the results others only dream of.
THIS IS FOR YOU IF:
  • You’re willing to push beyond limits to achieve elite physical, professional, and personal mastery.
  • You value focus, discipline, consistency, and grit in everything you do.
  • You want a structured system to conquer challenges and reach your full potential.
  • You’re committed to daily action and a relentless pursuit of self-improvement.
  • You believe that greatness and elite level success is earned, not given.
THIS IS NOT FOR YOU IF:
  • You’re looking for quick fixes, shortcuts, and hand-outs to achieve success.
  • You prefer excuses over accountability, comfort over challenge, and complaining over action.
  • You lack the commitment and reliability to show up and put in the work every single day.
  • You’re unwilling to embrace focus, discipline, consistency, grit, and hard work.
  • You don’t believe in taking full ownership of your actions, decisions, choices, and outcomes.
This is not for those looking for shortcuts or easy wins. Here, we focus on building the qualities that define the elite 1%: Focus, Discipline, Consistency, Grit, and hard work. If you’re ready to take full ownership of your life and rise to the challenge, you’re in the right place. If not, this isn’t the path for you.

MEET CHRIS MCCARTHY

HIGH PERFORMANCE OPTIMIZER
With over two and a half decades of experience, Chris is a seasoned expert in design, marketing, business development, and brand strategy. His journey has been defined by a relentless commitment to Focus, Discipline, Consistency, and Grit, during which he has had the privilege of working with some of the world’s most recognized and admired brands.

Chris’s impact extends far beyond the boardroom. He has dedicated a significant part of his life to transforming the health and fitness of thousands of men through his online fitness programs, personal training, tailored nutrition plans, and innovative workout methods.

His personal journey uniquely qualifies him to guide and mentor others in leveling up their business and fitness. Chris understands the intricate connection between professional success, physical performance, and personal growth—and is dedicated to helping you achieve greatness in all three.

More About Chris…