Marching Orders #0009 Boardroom

THE BOARDROOM

How to Build a Personal Brand That Stands Out

Your personal brand is your reputation. It’s what people think, feel, and say about you when you’re not in the room.

So, how do you stand out in a crowded digital world?

Most people struggle to define what makes them unique. They focus on what they do, instead of who they are. But a strong personal brand isn’t about selling—it’s about connection, trust, and impact.

Here’s how to build a personal brand that stands out:

1. Identify Your Unique Value:
What sets you apart? Define your strengths, skills, and perspectives that make you different.

2. Define Your Audience:
Who are you speaking to? Understand their needs, challenges, and how you can help.

3. Craft Your Message:
Use this formula: I help [your ideal audience] achieve [their goal] by [your unique value]. Keep it clear, concise, and compelling.

4. Build Your Digital Presence:
Your online brand is your storefront. Optimize your social media, website, and content to align with your message.

5. Be Authentic:
People connect with real stories. Share your wins, struggles, and insights to build deeper relationships.

When you build a strong personal brand, opportunities find you—whether it’s new clients, collaborations, or recognition in your industry.

Marching Orders for the day:
Write down 3 things that make you unique and 3 ways to communicate them to your audience. Start building your brand with intention.

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