Marching Orders #0018 Boardroom

THE BOARDROOM

The Power of Storytelling in Marketing
People don’t remember stats, facts, or features. They remember stories.

The best brands use storytelling to create emotional connections, build trust, and make their message unforgettable. But most businesses struggle to tell stories that actually engage their audience.

In this episode, we’re breaking down:

1. Why storytelling is the key to marketing success.
2. The biggest mistakes businesses make when telling their story.
3. How to use the Hero’s Journey framework to connect with your audience.
4. Why your brand is NOT the hero, your customer is.
5. How brands like Apple and Nike use storytelling to dominate their industries.

Marching Orders for the day:
Look at your marketing messages. Are you just listing what you do, or are you telling a compelling story? Rewrite one piece of content today using the Hero’s Journey framework.

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