THE BOARDROOM
Your positioning alone can drive a 30% increase in revenue—without spending more on marketing.
In this episode, we’re breaking down:
1. Why most brands struggle to stand out and get stuck competing on price.
2. How strong positioning attracts the right customers and makes sales effortless.
3. The difference between being an option vs. being the only choice.
4. A real-world example of how Apple’s brand positioning skyrocketed their revenue.
5. How to fix weak messaging and reposition your brand for higher profits.
Marching Orders for the day:
Take a hard look at your brand. Are you positioned to sell on value, or are you blending in with the competition? Clarify your messaging, refine your positioning, and OWN your space.