Marching Orders #0024 Boardroom

THE BOARDROOM

Increase Brand Engagement by 60% with Aligned Content
You’ve heard the phrase “Content is King.” But that’s only half the truth.

The real game-changer for your business is “ALIGNED content is king”.

Most brands are just pumping out random posts, blogs, and videos with no clear identity. Then they wonder why their engagement is low.

If your content doesn’t reinforce who you are, who you serve, and why you matter, you’re just adding to the noise. But when your content is strategically aligned with your brand identity, engagement can increase up to 60% with more interactions, shares, and conversions.

In this episode, we’re breaking down:

1. The biggest mistake businesses make with content creation.
2. How to make your content instantly recognizable and impactful.
3. The three key elements of brand-aligned content.
4. Why Nike dominates engagement by reinforcing their brand identity.
5. A simple framework to ensure every post strengthens your brand.

Marching Orders for the day:
Look at your last five posts. Do they align with your brand’s core message? If not, it’s time to recalibrate. Start creating content with purpose, not just for the sake of posting.

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