Marching Orders #0015 Boardroom By Chris McCarthyMay 5, 2025March 24, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMBranding Is More Than Your Logo Most businesses think branding is just about logos, colors, and fonts, but those are only the visual aspects of your brand identity. Your brand is more than just how you look. It’s about how people feel about your business, the trust you build, and the emotional experience you...
Marching Orders #0014 Boardroom By Chris McCarthyMay 5, 2025March 20, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMWrite Emails People Want to Open Email marketing is still one of the most powerful tools for driving engagement and sales, but only if your emails actually get opened. Too many businesses send generic, self-promotional emails that go straight to the trash folder. If your emails aren’t grabbing attention, sparking interest, and driving action,...
Marching Orders #0013 Boardroom By Chris McCarthyMay 5, 2025March 17, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMCreate Eye-Catching YouTube Thumbnails You could have the best content in the world, but if your thumbnail doesn’t grab attention, your video won’t get clicked. Thumbnails aren’t just previews for your videos, they’re marketing tools. They determine whether someone watches your video or scrolls past it. The biggest mistake people make is treating thumbnails...
Marching Orders #0012 Boardroom By Chris McCarthyMay 5, 2025March 15, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMBreaking Down a SWOT Analysis for Your Business If your business feels stuck, uncertain about its next move, or lacking direction, a SWOT analysis is the perfect tool to create clarity and strategy. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a simple yet powerful framework to assess where your business stands and...
Marching Orders #0011 Boardroom By Chris McCarthyMay 5, 2025March 13, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMCommon Branding Mistakes and How to Avoid Them Your brand isn’t just your logo or tagline, it’s how people perceive you and how your business connects with your audience. The problem? Most businesses are making critical branding mistakes that confuse customers, weaken their message, and prevent them from building real loyalty. Here’s how to...
Marching Orders #0010 Boardroom By Chris McCarthyMay 5, 2025March 11, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMTactical vs. Strategic Thinking: How to Balance Both in Business Most business leaders get stuck in one of two traps: they’re either too focused on day-to-day tasks or they spend all their time planning without taking action. Tactical thinking is about execution—handling the specific tasks that keep the business running. Strategic thinking is about...
Marching Orders #0009 Boardroom By Chris McCarthyMay 5, 2025March 4, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMHow to Build a Personal Brand That Stands Out Your personal brand is your reputation. It’s what people think, feel, and say about you when you’re not in the room. So, how do you stand out in a crowded digital world? Most people struggle to define what makes them unique. They focus on what...
Marching Orders #0008 Boardroom By Chris McCarthyMay 5, 2025March 9, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMBuilding a Marketing Funnel That Converts A high-converting marketing funnel turns strangers into loyal customers—systematically and predictably. If your funnel isn’t working, you’re likely losing leads, missing sales, and leaving money on the table. Many businesses struggle because they either don’t have a funnel or they have one that leaks at every stage. They...
Marching Orders #0007 Boardroom By Chris McCarthyMay 5, 2025March 6, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMWhy Great Design Builds Trust (and How to Get It Right) Great design isn’t just about aesthetics—it’s about trust, credibility, and connection. Poor design creates confusion, weakens your brand, and causes customers to look elsewhere. But when done right, design becomes a powerful tool that reinforces your brand’s value and professionalism. Here’s how to...
Marching Orders #0006 Boardroom By Chris McCarthyMay 5, 2025March 5, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMThe Difference Between Vision, Mission, and Strategy Many businesses blur the lines between vision, mission, and strategy—leading to confusion, lack of direction, and stalled growth. When these three elements are properly defined and aligned, they create a powerful foundation for sustainable success. Here’s how to clarify and align your vision, mission, and strategy: 1....
