EARN IT 365

The 1-Year Execution and Daily Operating System for Men Who Want It All

There comes a point where information stops being the problem.

Most men already know what they should be doing. They know they need to train consistently. They know they need structure in their days. They know their work would improve if they operated with more clarity, discipline, and follow-through. The issue is not awareness. The issue is execution.

I created EARN IT 365 for that exact reason.

This is not a motivation program. It is not a short-term challenge. It is not built around hype, intensity spikes, or temporary discipline. EARN IT 365 is a full-year operating system designed to change how you function physically, professionally, and personally on a daily basis.

This is where standards stop being ideas and start becoming lived behavior.
THE DAILY FOUNDATION

THE BOOK AND WORKBOOK

At the core of EARN IT 365 are two foundational tools: the EARN IT book and the companion workbook, both included and shipped to you as part of enrollment.

THE BOOK

EARN IT is the manual for men who refuse to settle and are willing to work for the life they know they are capable of building. It closes the gap between who you are today and the stronger, more disciplined man you know you could become.

Inside, you will train across the three arenas that define a man’s life: the Battleground for physical strength and resilience, the Boardroom for professional execution and leadership, and the Base for discipline, structure, and personal integrity. This book does not rely on motivation or shortcuts. It demands effort, consistency, and hard work.

If you are ready to earn your strength, your success, and your self-respect, this book will show you how.

THE WORKBOOK

The EARN IT 90-Day Workbook is not something you read. It is something you execute. Built for men who are done thinking about change and ready to prove it through daily action, this system turns standards into behavior and effort into results.

Over 90 days, you will track discipline, execution, and consistency across the Battleground, Boardroom, and Base. You will write daily, review weekly, correct patterns monthly, and complete a full performance reset at the end of the cycle. This is not a journal or a planner. It is an accountability system.

If you are ready to build strength, sharpen execution, and enforce discipline without negotiation, this workbook will force you to EARN IT.

THE THREE ARENAS THAT BUILD A MAN

EARN IT 365 is built around three arenas that determine whether a man operates at a high level or stays stuck in cycles of inconsistency.

THE BATTLEGROUND

PHYSICAL HEALTH, FITNESS, AND PERFORMANCE
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.

THE BOARDROOM

PROFESSIONAL CAREER AND BUSINESS
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.

THE BASE

PERSONAL STRUCTURE, HABITS, AND EXECUTION
This is where personal performance becomes operational. Inside THE BASE, we build the habits, processes, and efficient daily routines that streamline your execution and support elite level high-performance. This isn’t about motivation. It’s about eliminating wasted time, reducing friction, and optimizing how you operate every day.

THE BATTLEGROUND

PHYSICAL HEALTH, FITNESS, AND PERFORMANCE
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.

THE BOARDROOM

PROFESSIONAL CAREER AND BUSINESS
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.

THE BASE

PERSONAL STRUCTURE, HABITS, AND EXECUTION
This is where personal performance becomes operational. Inside THE BASE, we build the habits, processes, and efficient daily routines that streamline your execution and support elite level high-performance. This isn’t about motivation. It’s about eliminating wasted time, reducing friction, and optimizing how you operate every day.

EVERYTHING IS INCLUDED:

EARN IT 365 is a fully supported system. Every component is designed to reinforce execution, accountability, and consistency across all three arenas.
  • Two Hardcover Books Shipped to Your Door
You will receive both hardcover and digital copies of the EARN IT Book and the EARN IT 90-day Workbook.
  • Onboarding and Strategy Calls
Your first step is a private onboarding and strategy call. During this call, we assess exactly where you are across the Battleground, Boardroom, and Base. This allows the entire system to be aligned to your current reality, your goals, and your demands, rather than forcing you into a generic approach.
  • Customized Training Program
You receive a customized training program built around your goals, schedule, and available equipment. This program is designed to build strength, resilience, and consistency without overwhelming your life. Training fits into your schedule in a sustainable way so it becomes repeatable, even during busy seasons.
  • Customized Nutrition Plan
You receive a personalized nutrition plan designed to support training performance, recovery, energy levels, and mental focus. This approach prioritizes sustainability and consistency so nutrition supports your life instead of competing with it.
  • Personalized Business Growth and Career Strategies
Your professional execution is addressed directly. We build strategies specific to your business, role, or career path, including prioritization frameworks, execution planning, and clarity around what deserves your focus. This eliminates busywork and helps you channel effort where it actually produces results.
  • Bi-Weekly Live Coaching and Training Calls
Twice per month, we meet live as a group. These calls are designed to reinforce standards, address challenges, adjust strategies, and sharpen execution. The focus is always practical application and forward movement, not theory or discussion for its own sake.
  • Weekly Assessments and Progress Tracking
You complete structured weekly assessments to track training consistency, professional execution, and personal discipline. This creates visibility into progress and allows adjustments to be made before inconsistency turns into regression.
  • Accountability and Networking Community
You gain access to a private community of men committed to operating at a higher standard. This environment is built around accountability, shared execution, and professional-level interaction. It is structured, focused, and aligned with the values of the program.
  • Individualized Daily Productivity and Efficiency Systems
You are guided through building daily systems that reduce decision fatigue, improve focus, and increase execution. These systems remove reliance on motivation and make discipline a built-in part of how your day operates.
  • Programs, Frameworks, and Execution Challenges
Throughout the year, you receive additional frameworks, challenges, and structured execution tools designed to reinforce discipline and strengthen performance across all three arenas.
  • Monthly and Quarterly Performance Assessments
Structured reviews allow you to step back and evaluate progress objectively. This ensures you are not operating on feeling or assumption, but on real data and behavior patterns.
  • Additional 90-Day EARN IT Workbooks
In addition to the core workbook, you receive three additional 90-day EARN IT Workbooks. These provide a full year of structured planning, execution, and review so standards stay consistent and progress compounds.
  • EARN IT Swag Bag
You receive exclusive EARN IT gear designed to reinforce identity, represent the standard you operate by, and serve as a daily reminder of the commitment you made.

The Result of Operating Inside This System

By committing to this system, your days become structured, your execution becomes intentional, and your discipline becomes solid. You stop reacting to life and start operating with clarity, control, and consistency.

BEFORE EARN IT 365

  • You wake up already behind, reacting to messages, demands, and problems before you have a clear plan.
  • You train inconsistently, often skipping workouts when work or stress takes over, then feeling frustrated with yourself.
  • Your energy fluctuates, leaving you productive one day and mentally or physically drained the next.
  • You are constantly busy, but real progress in your work feels slow or unpredictable.
  • Your priorities change based on urgency, pressure, or stress instead of intention.
  • You rely on motivation to stay disciplined, which means consistency breaks down when life gets uncomfortable.
  • You start initiatives with strong intent but struggle to follow through long enough to see real results.
  • Your body feels like something you need to manage around work, not a tool that supports performance.
  • You know what you should be doing personally, but your days lack the structure to make it automatic.
  • You feel mentally cluttered, juggling too many thoughts, tasks, and responsibilities at once.
  • When life gets busy, your routines collapse and everything becomes reactive.
  • You feel capable of more, but unsure how to hold discipline and consistency together across all areas of your life.

AFTER EARN IT 365

  • You start each day with clarity, knowing exactly what matters and how you will execute it.
  • Training becomes structured and intentional, even on busy days, because it is built into your routine.
  • Your energy becomes more stable and reliable, supporting focus and endurance throughout the day.
  • Your work becomes focused and purposeful, with visible progress replacing constant busyness.
  • You operate from clear priorities and standards instead of reacting to pressure or urgency.
  • Discipline becomes built into your systems, so consistency no longer depends on how you feel.
  • You follow through with confidence because execution is structured, not left to willpower.
  • Your body becomes a source of strength and resilience that carries into your leadership and work.
  • Your daily habits support who you are becoming, not who you used to be.
  • Your mind feels clearer and more controlled because your day is no longer chaotic.
  • Your routines hold steady even when life gets demanding, keeping you grounded and consistent.
  • You operate as the same man in every arena, with standards that no longer shift based on circumstances.

BE THE MAN WHO EARNS IT EVERY DAY

EARN IT 365 is a commitment to operating at a higher standard for an entire year. It is built for men who want proof, not promises, and results that last because they are earned through daily execution. If you are ready to stop thinking about change and start living it, enroll in EARN IT 365 now.

While the program runs for 1 year, there are no contracts. You can cancel at any time. But the full benefit comes from committing to the process and allowing the systems to compound over time.

$365/mo

No contracts. Cancel anytime.

CHRIS MCCARTHY

Strategic Business Growth Architect, Execution & Optimization Expert, and High Performance Fitness Trainer For Elite Level Leaders.
I mentor, coach, and train high-achievers to transform both their professional careers and physical performance. With over 25 years of experience building brands, scaling companies, and advising entrepreneurs, I work with business leaders, business owners, and entrepreneurs to implement structured systems for business growth, elite-level health and fitness, and daily execution. The result is operating at their highest level in all areas without burnout, guesswork, or wasted effort.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Advisor

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Expert

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.
To EARN IT every day and operate at your highest level, you must commit to Focus, Discipline, Consistency, and Grit. These are the four pillars that separate those who dominate from those who settle for average.

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.
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