EARN IT Programs

Choose Your Optimization and Performance Program

CHRIS MCCARTHY

Strategic Business Growth Architect, Execution & Optimization Expert, and High Performance Fitness Trainer For Elite Level Leaders.
I mentor, coach, and train high-achievers to transform both their professional careers and physical performance. With over 25 years of experience building brands, scaling companies, and advising entrepreneurs, I work with business leaders, business owners, and entrepreneurs to implement structured systems for business growth, elite-level health and fitness, and daily execution. The result is operating at their highest level in all areas without burnout, guesswork, or wasted effort.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Advisor

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Expert

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.
To EARN IT every day and operate at your highest level, you must commit to Focus, Discipline, Consistency, and Grit. These are the four pillars that separate those who dominate from those who settle for average.

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.
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