Marching Orders #0002 Boardroom

Most businesses are creating content, but very few are creating content that actually matters to their audience. Instead of driving engagement and growth, they post random updates, copy competitors, or push out generic content that gets lost in the noise. Without a clear content strategy, you’re wasting time, energy, and money.

Here’s how to create valuable content that builds trust, authority, and drives results:

1. Know your audience. The best content starts with understanding your audience’s pain points, problems, and goals. When you know what they care about, you can create content that speaks directly to them and provides real solutions.

2. Focus on quality over quantity. You don’t need to post 10 times a day to be effective. Instead, prioritize content that answers a question, solves a problem, or inspires action. A well-crafted video or blog post will always outperform a dozen low-value social media updates.

3. Show up consistently. Consistency builds trust. Whether you post daily, weekly, or somewhere in between, stick to a schedule your audience can rely on. Even simple formats, like a daily tip or insight, will build credibility and momentum over time.

When you create content with purpose, you stop competing on price or gimmicks and start building meaningful relationships with your audience. This positions you as a trusted leader in your space.

Marching Orders for the day: Take 15 minutes to brainstorm three questions your audience might have and create a piece of content that answers one of them. Keep it simple—whether it’s a social post, a short video, or an email, start building momentum today.