THE BOARDROOM
Too many businesses send generic, self-promotional emails that go straight to the trash folder. If your emails aren’t grabbing attention, sparking interest, and driving action, you’re missing out on massive growth opportunities.
Here’s how to write emails that people actually want to open:
1. Craft Irresistible Subject Lines:
The subject line is your first (and only) chance to grab attention. Create curiosity, urgency, or clear value in one short line.
2. Write Like a Human:
Ditch the robotic, corporate tone. Write emails that sound personal, relatable, and engaging.
3. Have a Clear Call to Action:
Every email should have one primary goal. Whether it’s clicking a link, watching a video, or replying, make it crystal clear what action they should take.
4. Keep It Short & Scannable:
No one has time for long, boring emails. Get to the point, break up your text, and make it easy to read.
When you start writing better emails, your open rates go up, engagement increases, and your audience actually wants to hear from you.
Marching Orders for the day:
Review your last few emails. Were the subject lines engaging? Did the content feel personal and conversational? Was there a clear call to action? If not, rewrite one today using these principles and test the results.