Marching Orders #0016 Boardroom

THE BOARDROOM

Moving Customers from Awareness to Advocacy

Getting attention is easy. but earning trust, loyalty, and advocacy is where most businesses fail.

Too many brands jump from “Look at me!” to “Buy now!” without guiding customers through the decision-making process.

That’s where The Commitment Ladder comes in. To move potential buyers from awareness to advocacy, you need a structured path:

1. Awareness: Capture attention through valuable content and strong messaging.

2. Engagement: Build trust with consistent, credible, and relevant interactions.

3. Conversion: Get them to take an action—like signing up or downloading a resource.

4. Purchase: Turn leads into customers, but don’t stop there.

5. Advocacy: Deliver an experience so great that they promote your brand for you.

Marching Orders for the day:
Audit your customer journey. Where are people getting stuck? Find one weak spot in your Commitment Ladder and fix it today.

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