THE BOARDROOM
Why Rebranding Can Drive a 25% Increase in Profit Margins
Most people think rebranding is just about a new logo, new colors, or a fresh website. But real rebranding is about elevating your value, repositioning your brand, and attracting higher-paying customers. And when done right, it can increase your profit margins by 25%, without changing anything about your actual product or service.
In this episode, we’re covering:
1. Why outdated branding is costing you money.
2. How premium positioning allows you to charge more.
3. Why a rebrand isn’t about aesthetics—it’s about customer perception.
4. The Burberry example: How one brand went from struggling to a billion-dollar powerhouse.
5. How to refine your messaging and visuals to command premium pricing.
Marching Orders for the day:
Look at your brand with fresh eyes. Does it reflect the true value of what you’re selling? If not, it’s time to rethink your positioning. Strong brands don’t compete on price, they command it.
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