THE BOARDROOM
Generating the RIGHT leads is.
Too many businesses think they need more traffic, bigger ad spend, or more outreach to grow. But if you’re attracting the wrong audience, you’re wasting time, energy, and money on leads that will never convert.
In this episode, we’re breaking down:
1. Why trying to market to everyone will kill your conversions.
2. How weak messaging attracts low-quality leads.
3. The secret to getting pre-sold, high-value leads who are ready to buy.
4. How to dial in your brand positioning for maximum impact.
5. The HubSpot strategy that turned lead generation into an automatic growth engine.
Marching Orders for the day:
Look at your brand messaging. Are you speaking directly to your ideal customer, or are you trying to appeal to everyone? If it’s too broad, tighten it up.