Elite Level Armory

Where High Achievers EARN IT Every Day

GROW YOUR BUSINESS, ACCELERATE YOUR CAREER, & BUILD A HIGH PERFORMANCE BODY

Accelerate your career and grow your business while building a strong, high-performance body by maximizing your daily productivity and results.

Where High Achievers EARN IT Every Day

GROW YOUR BUSINESS, ACCELERATE YOUR CAREER, & BUILD A HIGH PERFORMANCE BODY
The Armory provides all the tools, resources, training, and support you need to achieve elite-level success professionally and physically, while optimizing your daily productivity, output, and results.

Where The Elite Train to Optimize Their Daily Results & Performance

Inside the Armory, you’ll get access to hundreds of proven business frameworks, branding workshops, design systems, marketing strategies, training programs, workouts, nutrition guides, and recovery tools. Everything is built to help you grow your business, accelerate your career, and build a stronger, healthier body.

From the boardroom to the battleground, The Armory gives you the tools to remove inefficiencies, sharpen your execution, and lead with clarity and structure. You’ll get daily Marching Orders to stay focused, weekly coaching to stay accountable, and a high-level community to stay challenged.

If you’re tired of trying to piece everything together on your own, and you know you’re capable of more, this is where it all comes together. All the strategies, the systems, and the support are right here inside The Armory.

Where The Elite Train to Optimize Their Daily Results & Performance

Inside the Armory, you’ll get access to hundreds of proven business frameworks, branding workshops, design systems, marketing strategies, training programs, workouts, nutrition guides, and recovery tools. Everything is built to help you grow your business, accelerate your career, and build a stronger, healthier body.

From the boardroom to the battleground, The Armory gives you the tools to remove inefficiencies, sharpen your execution, and lead with clarity and structure. You’ll get daily Marching Orders to stay focused, weekly coaching to stay accountable, and a high-level community to stay challenged.

If you’re tired of trying to piece everything together on your own, and you know you’re capable of more, this is where it all comes together. All the strategies, the systems, and the support are right here inside The Armory.

This is Not Just Another Coaching Group

Your Complete High-Performance Optimization Platform

Most programs give you content without structure, advice without accountability, and information without real-world execution. They overload you with ideas and resources but never show you how to apply them where it counts.

The Armory is Different.

This is a fully integrated performance platform built for high-achievers who want to become elite and EARN IT every day, professionally and physically, without wasting time or guessing what to do next.

Inside The Armory, you’ll get direct access to the exact tools, systems, and strategies I’ve used to build brands, grow businesses, and coach elite performers for over 25 years. From business frameworks and marketing systems to full fitness programs, workouts, and nutrition plans, every resource inside The Armory is built to help you operate and execute with focus, discipline, and consistency.

This isn’t about more information or more ideas.
It’s about execution, accountability, and results, all delivered through a system that actually fits your life.

I guarantee to free up 2 hours of your time every day, while increasing your productivity, output, and results by at least 300%.
THE BOARDROOM

TRAINING & TOOLS TO BUILD YOUR CAREER & GROW YOUR BUSINESS

The Armory isn’t about giving you more to do. It’s about helping you streamline what matters most, so every move you make in your business creates momentum.

Inside The Boardroom, you’ll gain access to over 500 business development video training modules, action guides, frameworks, and proven strategies to elevate your career, grow your business, and dominate your industry.

From brand strategy and marketing systems to sales funnels and execution plans, every tool is designed to help you lead with clarity and scale with precision.

You’ll uncover exactly where your business is leaking time, money, and opportunity, then apply targeted solutions to fix it fast. Whether you’re launching a new offer or scaling an established company, you’ll find the insight and structure to grow without guesswork.

Each week, you’ll get new resources, join live coaching calls, and apply the strategies in real time. You’ll also have support from a high-level community and direct access to me when you need it.

What You Will Gain and Experience Professionally Inside The Armory:

  • 500+ On-Demand Business Training Modules
Access a full library of brand strategy sessions, marketing frameworks, growth systems, and step-by-step execution guides so you always know exactly how to grow, scale, and lead with clarity and precision at every stage of your business.
  • Marketing & Sales Systems
Learn how to build and implement high-converting funnels, lead generators, and automated systems that attract the right clients and drive consistent revenue—without wasting time on tactics that don’t work.
  • Brand Positioning & Authority Building
Strengthen your brand identity and differentiate yourself in your industry by creating a powerful message and market position that commands attention and earns trust.
  • Execution Guides & Templates
Use plug-and-play assets including launch checklists, campaign templates, business planning guides, and sales scripts to streamline your workflow and execute faster.
  • Weekly Strategy Calls & Coaching
Join live coaching sessions to ask questions, troubleshoot challenges, and receive direct feedback from me and other high-level operators committed to growth.
  • Content & Email Marketing Resources
Unlock proven strategies and templates for writing high-converting emails, building nurturing campaigns, and publishing content that builds authority and drives action.
  • Growth Plan for Any Business Stage
Whether you’re just starting out or scaling to multiple six or seven figures, you’ll find structured plans and tools to accelerate growth at every level.
  • Productivity & Time Optimization
You’ll build a daily operating system that helps you execute more effectively in less time, without sacrificing your health, sleep, or personal life in the process.

BRAND BUILDER MASTERCLASS

The complete brand-building and business growth masterclass for businesses, startups, business leaders, and entrepreneurs.

BRAND DESIGNER ACADEMY

On-Demand Training Workshops, Frameworks, and Expert Mentorship For Business Leaders and Entrepreneurs on Branding, Design, and Marketing.

90 DAY REBRAND

Strategic 90-Day Growth Plan For Small Businesses. Rebuild the foundation of your business through plug-and-play frameworks, action guides, templates, software systems, and expert coaching.

FAILURE POINTS

Video training series and guidebook to help brands avoid the 100 most common business failures.

DAILY BRANDING

Join thousands of business leaders and entrepreneurs who accelerate and optimize their business growth in less than 5 minutes a day!

ADVISOR SESSIONS

Daily video training to maximize campaign impact, strengthen your brand, connect with your audiences, and align your teams.

7 DAY BRAND BOOTCAMP

Learn the top 7 strategies and marketing tactics to build a better brand in the next 7 days.

7 FIGURE BRAND STRATEGY

Give me 7 days and I will show you The Proven Strategies to grow your business to 7 figures in the next 90 days!

BRAND BUILDER 360

Optimize and accelerate your business with the ultimate all-in-one design, marketing, and CRM solution. Free access for all Members.

COACH BUILDER 360

Your all-in-one, done-for-you CRM, Design, Branding, and Marketing Solutions for Coaches and Consultants. Free access for all Members.
THE BATTLEGROUND

TRAINING & PROGRAMS TO BUILD A STRONG, HIGH-PERFORMANCE BODY

Your body is your operating system. If it’s underperforming, if your energy is inconsistent, your sleep is poor, and your workouts are random, your business, focus, and leadership will suffer.

High achievers often sacrifice their health in the name of success, thinking long hours in the gym and restrictive diets are the only path to peak performance.

Most personal trainers don’t understand what it takes to build and grow a business. They push outdated, time-consuming workout programs that don’t align with the schedule of an executive, entrepreneur, or business owner.

I do things differently.

I know exactly what it takes to succeed at the highest levels in both business and fitness because I’ve done it.

You need a smarter strategy that fits your lifestyle and actually works. That’s exactly what The Armory delivers.

No fluff. No wasted time. Just a precision-built system that helps you feel better, move better, and show up stronger every single day.

Your fitness, nutrition, and recovery strategy needs to be optimized for your body, your schedule, and your goals.

Inside The Armory, you’ll follow proven programs and systems that integrate seamlessly into your life so you can build strength, endurance, and energy without sacrificing time.

Success in fitness isn’t about doing more of what everyone else is doing. It’s about using the right systems and doing what actually works for you.

By training inside The Armory, you won’t just become stronger. You’ll be sharper, leaner, and operating with the physical energy to match your professional goals.

What You Will Gain and Experience Physically Inside The Armory:

  • Performance-Based Training Systems
Follow proven workout programs built for busy professionals. These are structured to deliver results in less time, without sacrificing intensity or effectiveness.
  • 700+ On-Demand Training Videos
Access a complete library of strength, conditioning, and bodyweight workouts so you always know exactly what to do whether you’re at home, in a gym, or on the road.
  • Time-Efficient Training Plan
Fitness program streamlined for maximum impact in minimal time, allowing you to build muscle, burn fat, and increase endurance, while fitting into your demanding schedule.
  • Nutrition Strategies That Actually Work
Implement clean, performance-focused nutrition plans that fuel your energy, improve your focus, and help you stay lean without wasting time in the kitchen.
  • Elite Recovery & Longevity Strategy
Learn elite techniques so you can train harder, perform better, and eliminate fatigue and burnout. We’ll optimize sleep, recovery, and performance so you can operate at peak levels every day.
  • Travel & Lifestyle Adaptations
Training and nutrition strategies that work anywhere—whether you’re at home, in a hotel, or on the move.
  • Stronger, Leaner, and More Resilient
Build a physique that commands respect while improving overall strength, endurance, and longevity.
  • Increased Energy & Mental Clarity
More endurance, sharper focus, and the ability to execute with intensity every single day.
  • Long-Term Sustainability
A plan that fits your lifestyle. No unrealistic diets, no time-wasting workouts, just what works.
  • The Only Trainer Who Understands You
I’ve spent over 2 decades mastering both business and fitness. I know how to train high achievers without disrupting their work, travel, or leadership responsibilities.
  • Weekly Workout Plans
Each week, receive a new daily workouts structured for progression and built to fit your schedule and professional obligations.
  • Weekly Group Coaching & Accountability Calls
Join live sessions with other high-performing men to review your progress, troubleshoot challenges, and stay accountable to your fitness and performance goals with expert guidance and community support.

JRF STRENGTH

JRF STRENGTH is an 8-week conditioning and strength training program specifically designed to burn body fat while building strong, lean muscle.

JRF SHRED

JRF SHRED is a 30-day bodyweight training program designed to burn more fat and get you shredded faster than other training programs.

WARRIOR WEEKS

Garage Gym Warrior Weeks is a 12-week total body fitness training program designed to build muscle, increase strength, and burn body fat.

JRF ABS

JRF ABS is a 30-day fat-loss training program designed to increase core strength and build 6-pack abs.

GGW BEAST

Garage Gym Warrior BEAST is an 8-week fitness and daily workout program focused on muscle building and strength training.

JRF 60

JRF 60 is a 12-week follow-along fat-loss, strength training, and conditioning program.

JRF 90

JRF 90 is a 90-day total body training program with step-by-step instruction to build muscle and lose body fat.

MEAL PEPPER PRO

Meal Pepper Pro shows you how to prepare healthy daily meals to achieve your fitness goals. Lose body fat, build lean muscle, and stop overpaying for expensive meal prep services.

INTRO TO JUMP ROPE TRAINING

Discover why Jump Rope Training is the fastest and most effective method to burn body fat while building strong lean muscle.

5 DAY BIGGER BICEPS CHALLENGE

Build bigger biceps in less time with this 5 day bigger biceps challenge.

21 DAY RAPID FAT LOSS CHALLENGE

Burn more body fat and build more lean muscle in the next 21 days than any other training method.

21 DAY BIG MUSCLE GAINER

Build more full body muscle in the next 21 days than any other training method.
THE BASE

TOOLS & RESOURCES TO OPTIMIZE YOUR DAILY HABITS AND EXECUTION

Achieving elite level performance in business and fitness is about removing inefficiencies, structuring your priorities, and executing with precision. The BASE is where we define, systematize, and optimize your daily performance so that every decision, action, and process contributes directly to your momentum and results.

This is not inspirational or motivational coaching. This is the practical design and daily implementation of operational systems that eliminate waste, streamline execution, and allow you to perform at a consistently high level without burnout, distractions, or unnecessary complexity.

This is where your routines become locked in, your habits become automatic, and your systems begin producing results on repeat. Every element of your day will be optimized for output and efficiency.

You will install an internal operating system that drives high performance across your entire life.

Inside The Armory, you will have access to the systems, structure, and execution rhythm to maintain elite output across your business, fitness, and daily performance with consistency, clarity, and control.

What You Will Gain and Experience Personally During This Program:

  • Unbreakable Focus
Learn how to eliminate distractions and zero in on what truly drives results in your business and life.
  • Elite-Level Discipline
Discipline is built through system, structure, and identity. You will create a framework that makes execution automatic.
  • Consistency That Compounds
Transformation happens through daily actions. You will build momentum through repeatable routines that create lasting results.
  • Resilience and Grit
You won’t back down when things get difficult. You will develop the mindset to stay the course and follow through with strength and clarity.
  • Personal Code of Conduct
Define the standards you live by and create a personal framework that guides how you show up, make decisions, and handle adversity with integrity.
  • Structured Daily Execution Systems
You will design and implement personalized routines that drive productivity, efficiency, and clarity every single day.
  • High-Output Workflow Design
Streamline your tasks, communications, and priorities into a single system that eliminates wasted time and maximizes execution speed.
  • Time Optimization Protocols
Gain complete control of your schedule with tools and strategies to remove inefficiencies and reclaim your most valuable resource.

PROFESSIONAL TRANSFORMATION

This is where your business stops running you, and you start running it. You’ll shift from constant reaction and confusion to strategic clarity, structure, and focused execution. Learn to eliminate the chaos and rebuild your business into a streamlined, high-performance machine that’s built to grow.

BEFORE ARMORY ACCESS

  • You wake up already behind. Juggling client demands, unclear priorities, and no real system to scale your business.
  • You’re constantly “busy” but rarely moving the needle. You’re stuck in a loop of putting out fires, managing teams, and trying to grow at the same time.
  • You’re guessing at how to stand out in your industry. Your brand feels unclear, and your messaging inconsistent.
  • You spend hours chasing leads or reworking your marketing, hoping something finally clicks.
  • You are reactive, and decisions are made in the moment, often based on urgency, stress, or fear of falling behind.

AFTER ARMORY ACCESS

  • You start each day with clarity, a strategic focus, and a simple execution plan that keeps your business moving forward without chaos.
  • You run a lean, streamlined operation where every task, meeting, and move has purpose, leading to measurable growth.
  • You own a refined, positioned brand that commands authority, attracts ideal clients, and differentiates you from everyone else.
  • You follow a tested and automated system that attracts qualified leads, converts them easily, and runs consistently.
  • You lead proactively with clarity, confidence, and conviction. You make faster, better decisions that drive momentum and increase revenue.

PHYSICAL TRANSFORMATION

Your body should power your performance, not hold it back. In the Armory you will learn how to optimize your training, nutrition, and recovery so you can operate with consistent energy, focus, and strength.

BEFORE ARMORY ACCESS

  • You skip workouts more often than not, blaming your schedule. Then beat yourself up for falling behind.
  • You’re either under-eating, overeating, or just grabbing whatever’s convenient. Then wonder why you feel sluggish or unfocused.
  • You wake up feeling depleted, sore, or never quite rested, and definitely not recovered.
  • You’ve tried to “get back in shape” more times than you can count, but nothing ever works.
  • You feel strong one day, but completely drained the next. Your energy is unpredictable and so is your performance.

AFTER ARMORY ACCESS

  • You follow a time-efficient training plan built for your lifestyle that delivers real results, even on your busiest days.
  • You fuel your body with a nutrition system that boosts energy, improves focus, and works with your routine.
  • You sleep better, recover faster, and feel more physically in control, because your health and fitness is now a priority.
  • You finally have a sustainable rhythm for training, eating, and recovering that has become your new lifestyle.
  • You’ve built consistency into your fitness, and now your body matches your ambition. You are strong, resilient, and built to lead.

The Armory Is NOT For Everyone

Built For The Few, Not For The Many

This platform is for high-level achievers who are ready to close the gap between where they are and where they know they should be.

It’s not for those looking for a quick fix or a motivational boost. It’s for those who want real structure, real strategy, and real progress without wasting time on anything that doesn’t deliver results.

If you’re not ready to be challenged, held accountable, and pushed to optimize every area of your performance, this isn’t the place.

But if you are, there is no better environment to sharpen your edge and become the man who leads, executes, and dominates at the highest level.

THE ARMORY

IS FOR YOU IF:
  • You’re a driven business owner, entrepreneur, or leader who’s ready for real structure and direction.
  • You want to perform at a higher level without sacrificing your health, energy, or clarity.
  • You’re tired of surface-level coaching and want direct, customized, one-on-one strategy and mentorship.
  • You value discipline, execution, and results over hype, fluff, or motivation.
  • You’re committed to doing the work and want a system that eliminates the guesswork.

THE ARMORY

IS NOT FOR YOU IF:
  • You’re looking for a casual accountability group or community-style coaching.
  • You lack commitment and want someone else to do the work for you.
  • You think fitness is optional and doesn’t affect how you lead.
  • You’re unwilling to be uncomfortable, challenged, or held to a higher standard.
  • You’re hoping for inspiration instead of implementation.

Everything You Need to Perform at the Highest Level

If you tried to piece this together on your own, it would take years and cost tens of thousands of dollars. The Armory combines high-level business strategy, elite physical training, and expert-level mentorship into one powerful platform, designed for high-performing men who want to win in every area of life.
High Performers Don’t Waste Time.
They Invest in Optimization and Results.
A top-tier business strategist would charge $5,000+
per month, just to optimize on your brand, marketing, and revenue systems.
A personal fitness performance coach would cost $2,000–$5,000
and that’s without custom business and career planning.
Weekly group coaching and masterminds would cost $1,000+
per month with real-time support in most elite networks.
500+ business programs, frameworks, and guides would cost $15,000–$25,000+
if purchased individually through multiple resources.
700+ workouts, fitness programs, and nutrition plans would cost $5,000+
if purchased and delivered by a private trainer.
A Personal Productivity & Optimization Consultant would cost $5,000+
and that’s without both business and fitness integration.

Altogether, this level of strategy, training, and support would cost

Over $45,000
Inside The Armory, you get it all, for a fraction of that investment.

Unlock The Limitless ROI of Elite Level Optimization

Choose Your Level and Step Into The Armory

Whether you’re just getting started or ready to go all in, The Armory gives you the structure, strategy, and support to perform at your highest level every day. Choose the tier that fits where you are right now, then book your first call with me so we can start optimizing your professional, physical, and personal performance together.

RECRUIT

$75

Per Month

Business & Career

Access 500+ video training modules, action guides, frameworks, and proven business growth strategies.

Health & Fitness

Access 700+ workout videos, training guides, nutrition plans, and fitness & wellness resources.

  • Daily Marching Orders
  • Community Access
  • Group Coaching Sessions
  • 5 Workouts Per Week
  • High Performance Optimizer

For those who want the tools and resources to optimize their professional and physical performance.

MEMBER

$350

Per Month

Business & Career

Access 500+ video training modules, action guides, frameworks, and proven business growth strategies.

Health & Fitness

Access 700+ workout videos, training guides, nutrition plans, and fitness & wellness resources.

  • Daily Marching Orders
  • VIP Community Access
  • Group Coaching Sessions
  • High Performance Optimizer
  • 5 Workouts Per Week
  • Weekly Business Workshops
  • Brand Builder 360 CRM

Designed for those who are ready to take action with structure, support, and accountability.

PRIVATE

$2500

Per Month
Access everything that MEMBER provides inside The Armory plus one-on-one business mentorship and private fitness coaching.

Includes custom systems built around your goals, schedule, and lifestyle.

  • 1:1 Business Growth Mentorship
  • 1:1 Fitness Performance Training
  • 1:1 Strategy & Coaching Sessions
  • Custom Business Strategy Plan
  • Custom Fitness Program
  • Daily Marching Orders
  • Private Member Portal
  • Elite Level Community Access
  • High Performance Optimizer

Built for high-level leaders who are serious about full optimization across business, body, and life.

CHRIS MCCARTHY

Strategic Business Growth Architect, Execution & Optimization Expert, and High Performance Fitness Trainer For Elite Level Leaders.
I mentor, coach, and train high-achievers to transform both their professional careers and physical performance. With over 25 years of experience building brands, scaling companies, and advising entrepreneurs, I work with business leaders, business owners, and entrepreneurs to implement structured systems for business growth, elite-level health and fitness, and daily execution. The result is operating at their highest level in all areas without burnout, guesswork, or wasted effort.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Expert

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.

Strategic Business Growth Architect

For more than 25 years, I’ve built brands, scaled businesses, and advised top entrepreneurs on strategy, marketing, and design. I’ve helped companies strengthen their positioning, dominate their markets, and implement optimized systems that drive sustainable, long-term growth.

High Performance Fitness Trainer

With over two decades of experience in high-performance training, I know what it takes to build strength, increase endurance, and develop a lean, powerful physique. I’ve trained business leaders, athletes, and high achievers to build bodies that match their professional ambitions.

Execution & Optimization Expert

I specialize in designing streamlined systems, eliminating wasted time, and creating high-output workflows that accelerate progress. Whether it’s business, fitness, or daily performance, I find the fastest, smartest, and most efficient path to results while maintaining quality and clarity.

Trusted By The Greatest Brands

To EARN IT every day and operate at your highest level, you must commit to Focus, Discipline, Consistency, and Grit. These are the four pillars that separate those who dominate from those who settle for average.

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.
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