The Armory

THE ARMORY

The EARN IT Armory is your ultimate arsenal, packed with hundreds of proven workshops, frameworks, training programs, workouts, tools, action plans, and strategies. From fitness and nutrition to business growth and personal development, you’ll gain access to everything you need to excel physically, professionally, and personally—plus daily Marching Orders to keep you on track and moving forward every single day. The Armory includes every business and fitness resource I’ve developed over the past 25 years!

FOCUS

The ability to direct your energy and attention toward a clear goal without distractions.

DISCIPLINE

The commitment to keep going, even when motivation fades and the work gets hard.

CONSISTENCY

Showing up and putting in the work day after day, building momentum and progress.

GRIT

The relentless perseverance to overcome challenges and push through adversity.

THE BATTLEGROUND

FITNESS & HEALTH RESOURCES

Access 700+ workout videos, training guides, nutrition plans, and exercises designed to build strength, endurance, and resilience. On The Battleground, you’ll have everything you need to transform your body, improve your health, and achieve elite physical performance.

JRF STRENGTH

JRF STRENGTH is an 8-week conditioning and strength training program specifically designed to burn body fat while building strong, lean muscle.

JRF SHRED

JRF SHRED is a 30-day bodyweight training program designed to burn more fat and get you shredded faster than other training programs.

WARRIOR WEEKS

Garage Gym Warrior Weeks is a 12-week total body fitness training program designed to build muscle, increase strength, and burn body fat.

JRF ABS

JRF ABS is a 30-day fat-loss training program designed to increase core strength and build 6-pack abs.

GGW BEAST

Garage Gym Warrior BEAST is an 8-week fitness and daily workout program focused on muscle building and strength training.

JRF 60

JRF 60 is a 12-week follow-along fat-loss, strength training, and conditioning program.

JRF 90

JRF 90 is a 90-day total body training program with step-by-step instruction to build muscle and lose body fat.

MEAL PEPPER PRO

Meal Pepper Pro shows you how to prepare healthy daily meals to achieve your fitness goals. Lose body fat, build lean muscle, and stop overpaying for expensive meal prep services.

INTRO TO JUMP ROPE TRAINING

Discover why Jump Rope Training is the fastest and most effective method to burn body fat while building strong lean muscle.

5 DAY BIGGER BICEPS CHALLENGE

Build bigger biceps in less time with this 5 day bigger biceps challenge.

21 DAY RAPID FAT LOSS CHALLENGE

Burn more body fat and build more lean muscle in the next 21 days than any other training method.

21 DAY BIG MUSCLE GAINER

Build more full body muscle in the next 21 days than any other training method.

THE BOARDROOM

CAREER & BUSINESS RESOURCES

Gain access to 500+ business development video training modules, action guides, frameworks, and proven strategies to elevate your career, grow your business, and dominate your industry. In The Boardroom, you’ll find everything you need to achieve professional success.

BRAND BUILDER MASTERCLASS

The complete brand-building and business growth masterclass for businesses, startups, business leaders, and entrepreneurs.

BRAND DESIGNER ACADEMY

On-Demand Training Workshops, Frameworks, and Expert Mentorship For Business Leaders and Entrepreneurs on Branding, Design, and Marketing.

90 DAY REBRAND

Strategic 90-Day Growth Plan For Small Businesses. Rebuild the foundation of your business through plug-and-play frameworks, action guides, templates, software systems, and expert coaching.

FITPRO MASTERCOURSE

The ONLY complete fitness business training system that guides you through the entire process of starting an online fitness business in 30 days.

5 DAY FIT PRO

Ever thought about starting an online fitness business? This step-by-step introduction course is exactly what you need to get started in 5 days.

FAILURE POINTS

Video training series and guidebook to help brands avoid the 100 most common business failures.

DAILY BRANDING

Join thousands of business leaders and entrepreneurs who accelerate and optimize their business growth in less than 5 minutes a day!

ADVISOR SESSIONS

Daily video training to maximize campaign impact, strengthen your brand, connect with your audiences, and align your teams.

7 DAY BRAND BOOTCAMP

Learn the top 7 strategies and marketing tactics to build a better brand in the next 7 days.

7 FIGURE BRAND STRATEGY

Give me 7 days and I will show you The 7 Proven Strategies to grow your business to 7 figures in the next 90 days!

BRAND BUILDER 360

Optimize and accelerate your business with the ultimate all-in-one design, marketing, and CRM solution. Free 30 day trial.

COACH BUILDER 360

Your all-in-one, done-for-you CRM, Design, Branding, and Marketing Solutions for Coaches and Consultants. Free 30 day trial.

YOUR DAILY ACTIONS

MARCHING ORDERS

Marching Orders are your optimized daily actions to keep you moving forward and earning it every day. Each day, you’ll receive clear, actionable tasks targeting the three critical areas of high performance: Physical, Professional, and Personal. By committing to these daily directives, you’ll build momentum, unlock transformative benefits, and elevate every aspect of your life and achieve infinite greatness.

THE BATTLEGROUND

PHYSICAL FITNESS AND HEALTH
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and improving endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.

THE BOARDROOM

PROFESSIONAL CAREER AND BUSINESS
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.

THE BASE

PERSONAL DEVELOPMENT AND RELATIONSHIPS
This is where we establish the foundation for a balanced and fulfilling life. At THE BASE, we focus on personal growth, mindset development, and building strong, meaningful relationships. By enhancing your emotional intelligence and creating deeper connections, you’ll achieve inner stability and balance to maintain high-performance in every other area of your life.

MEET CHRIS MCCARTHY

HIGH PERFORMANCE OPTIMIZER
With over two and a half decades of experience, Chris is a seasoned expert in design, marketing, business development, and brand strategy. His journey has been defined by a relentless commitment to Focus, Discipline, Consistency, and Grit, during which he has had the privilege of working with some of the world’s most recognized and admired brands.

Chris’s impact extends far beyond the boardroom. He has dedicated a significant part of his life to transforming the health and fitness of thousands of men through his online fitness programs, personal training, tailored nutrition plans, and innovative workout methods.

His personal journey uniquely qualifies him to guide and mentor others in leveling up their business and fitness. Chris understands the intricate connection between professional success, physical performance, and personal growth—and is dedicated to helping you achieve greatness in all three.

More About Chris…