THE BOARDROOM
Social Media Strategies for Small Businesses
Many of the small businesses I work with struggle with social media because they don’t have a strategy. Posting randomly, focusing too much on promotions, and ignoring engagement leads to wasted time and poor results.
In this episode, we’re covering:
1. The biggest mistakes small businesses make with social media.
2. How to build a structured content strategy that actually grows your audience.
3. Why consistency, value, and engagement matter more than just posting every day.
4. The 80/20 rule for balancing promotional vs. valuable content.
5. Why short-form video is the key to increasing reach and engagement.
Marching Orders for the day:
Review your last few social media posts. Are they consistent? Do they provide value? Are you engaging with your audience? If not, create a simple content plan for the next two weeks and commit to following it.
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