Marching Orders #0021 Boardroom By Chris McCarthyMay 6, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMIncrease Revenue by 30% with Strategic Brand Positioning Most businesses think revenue growth comes from running more ads, offering more discounts, or outspending the competition. But the real game-changer for your business is to properly position your brand for growth. Your positioning alone can drive a 30% increase in revenue—without spending more on marketing....
Marching Orders #0020 Boardroom By Chris McCarthyMay 6, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMSocial Media Strategies for Small Businesses Many of the small businesses I work with struggle with social media because they don’t have a strategy. Posting randomly, focusing too much on promotions, and ignoring engagement leads to wasted time and poor results. In this episode, we’re covering: 1. The biggest mistakes small businesses make with...
Marching Orders #0019 Boardroom By Chris McCarthyMay 6, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMHow to Design for Conversions A great design isn’t just about looking good, it’s about driving action. Whether it’s a website, an ad, or a landing page, every element should be working toward a clear goal. But too many businesses design based on aesthetics alone and forget about conversions. In this episode, we’re covering:...
Marching Orders #0018 Boardroom By Chris McCarthyMay 6, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMThe Power of Storytelling in Marketing People don’t remember stats, facts, or features. They remember stories. The best brands use storytelling to create emotional connections, build trust, and make their message unforgettable. But most businesses struggle to tell stories that actually engage their audience. In this episode, we’re breaking down: 1. Why storytelling is...
Marching Orders #0017 Boardroom By Chris McCarthyMay 6, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMWhat Your Colors Say About Your Business Your brand colors do more than just look good, they are sending a powerful message before you even say a word. Color triggers emotions, influences decisions, and shapes brand perception. But most businesses pick colors based on personal preference, not psychology. And that mistake could be costing...
Marching Orders #0016 Boardroom By Chris McCarthyMay 5, 2025November 22, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMMoving Customers from Awareness to Advocacy Getting attention is easy. but earning trust, loyalty, and advocacy is where most businesses fail. Too many brands jump from “Look at me!” to “Buy now!” without guiding customers through the decision-making process. That’s where The Commitment Ladder comes in. To move potential buyers from awareness to advocacy,...
Marching Orders #0015 Boardroom By Chris McCarthyMay 5, 2025November 25, 2025 Categories: Boardroom, Earn It Every Day THE BOARDROOMBranding Is More Than Your Logo Most businesses think branding is just about logos, colors, and fonts, but those are only the visual aspects of your brand identity. Your brand is more than just how you look. It’s about how people feel about your business, the trust you build, and the emotional experience you...
Marching Orders #0014 Boardroom By Chris McCarthyMay 5, 2025March 17, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMWrite Emails People Want to Open Email marketing is still one of the most powerful tools for driving engagement and sales, but only if your emails actually get opened. Too many businesses send generic, self-promotional emails that go straight to the trash folder. If your emails aren’t grabbing attention, sparking interest, and driving action,...
Marching Orders #0013 Boardroom By Chris McCarthyMay 5, 2025March 17, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMCreate Eye-Catching YouTube Thumbnails You could have the best content in the world, but if your thumbnail doesn’t grab attention, your video won’t get clicked. Thumbnails aren’t just previews for your videos, they’re marketing tools. They determine whether someone watches your video or scrolls past it. The biggest mistake people make is treating thumbnails...
Marching Orders #0012 Boardroom By Chris McCarthyMay 5, 2025March 15, 2026 Categories: Boardroom, Earn It Every Day THE BOARDROOMBreaking Down a SWOT Analysis for Your Business If your business feels stuck, uncertain about its next move, or lacking direction, a SWOT analysis is the perfect tool to create clarity and strategy. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a simple yet powerful framework to assess where your business stands and...
